Our Story

We are sisters who feel passionately about igniting children's imaginations. We want to inspire children to think creatively, and encourage a love of wildlife and nature.

A thrifty eighties childhood spent growing up by Epping Forest enabled us to enjoy the beauty of the wilderness. We spent our days making dens, climbing trees and playing until darkness fell and Mum would shout that dinner was ready.

Dedicating our careers to interior design and fashion buying has given us a wealth of experience and expertise we want to share. In pursuing our passions, we felt the need to create a modern, unique and beautiful clothing and interiors brand for children.

As our world is changing to a technologically driven environment where the answer to all questions are found at the touch of the button, the need for creativity has never been more prevalent. Firing the imaginations in the young is the key to keeping the world a creative fun play space. 

Imagination is a powerful tool, we want children to harness it, and to create wild stories of their own